1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?
Hello, my name is Cade Tolchinsky and I am currently a student studying towards my business marketing degree at the University of Florida. Some of my strongest talents include being able to influence others, utilizing my time efficiently and the willingness to meet and learn from new people. Due to my previous work experience within a law firm, some skills that I've acquired are how to properly create a website using HTML and CSS code, how to create a digital advertisement or logo, and how to properly communicate with others at a professional level. I also have contributed to designing, creating and advertising websites for products and services that are still available today. My aspirations for my business concept are to throughly research my design so that I'm comfortable investing my personal money into something that I believe has potential to be successful. If I were to start this business, I would dedicate my time, money and effort to learn what it takes to start my own business. Although the business might fail, I would, at least, be walking away with new knowledge and other business skills that would help guide me to successfully starting a business. 
2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 
My company is offering to customers the ability to access their own universal mobile payment application that allows for spending, budgeting and saving all at the accessibility of your fingertips. BeyondKash allows users to send, receive and withdraw money for no fee, add unlimited money to a personal credit card associated with the app, and avoid waiting multiple business days to have access to your money. The best part? Completely customize and manage your mobile spending and saving with the all-in-one hub feature that allows for notifications, easy contact access, payments by Face ID recognition, video notes as payment messages, and many other features. 
3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
BeyondKash's target consumers are those who are interested in downloading a universal mobile payment app that removes transaction and withdraw fees when you receive a money transfer. Our goal is to establish an application that charges a one time fee on the app store and eliminates any other fees applicable when sending money to contacts or companies. All of our customers interested are looking for an easy to navigate, all-in-one money saving and management app to help make purchasing goods and services much easier on the go. The app also targets customers in search of the ability to transfer money instantly to their contacts and also allows them to instantly transfer their app balance to a connected bank account. 
4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 
Our customers care because of how current competitor apps operate their mobile payment and banking applications. There are many apps available that perform similar actions to BeyondKash, but none offer the ability to pay a one time fee that eliminates all charges and additional fees from their money transfers and account withdraws. BeyondKash also offers customers the ability to transfer money from their account balance directly to and from their bank accounts, while not having to pay an extra fee or wait any time at all. 
5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 
Our company is diverse from competing companies as we're the only service to offer a one time fee instead of deducting a percentage off money withdraws or transfers on the app. To continue, our service offers customers the ability to transfer money instantly, confirm payments with facial recognition, send large and unlimited amounts of money, and also allows companies to set up a reoccurring payment plan with their customers. We also offer a separate account service which offers users the ability to set up a free "bank account" in order to invest and save money directly within the app.
In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others.
I believe that each of these business elements fit together to ultimately compete with opposing applications and successfully control the mobile payment industry. Although having a few aspects that can be improved, BeyondKash's main business concept to add a one time fee versus deducting a percentage of withdraws will help advertise to current mobile payment users a more affordable and convenient way to send and receive money to contacts and businesses. Adding components such as a separate savings account, a free credit card and customizable ways to pay helps attract customers to switch from their current platforms to utilize the benefits from BeyondKash.com. There are no elements out-of-joint with the others as I designed the concept to utilize tools that work in conjunction with one another.