Tuesday, February 25, 2020

14A - Halfway Reflection

14A - Halfway Reflection
1) Tenaciousness is a competency. What are the behaviors that you have used (or developed) to keep up with the requirements of this course? 
In order to keep up with the requirement of this course, I would highly recommend becoming very discipline with checking announcements and due dates for assignments and exams. One adjustment from my behavior taking this course compared to others is that it really requires you to think and plan ahead, as the assignments given build upon each other and help piece everything you learn in this class together. 
2) Tenaciousness is also about attitude. Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the past two months? What experience or experiences most contributed to this?
There were many times throughout this course so far that I've lacked motivation or patience to completing an assignment or watching a lecture. Although, I feel like these emotions helped encourage me to want to learn more and implement the new knowledge into my business design as we progress through the course. Knowing that the skills I'm learning will be used for the rest of my career, creating a "mock" business design helps students learn more about the path they chose and encourages them to start implementing the information their taught at an early age. To continue, I would say that I've definitely developed a more tenacious attitude as I've learned that the early stages of a business concept delivers a majority of the doubt and stress in regards to the product or service. An experience that has most contributed to this was when those who heard about my service, as well as peer reviews from classmates, offered alternatives or successful companies that already dominate the industry and fulfill the opportunity of my need. This has only encouraged me to want to prove the doubters wrong and defy the odds even more. 
3) Three tips. What are three tips you would offer next semester's student about (1) fostering the skills that support tenacity and (2) developing the 'tenacious mindset' ?
Three tips that I would give to a student next semester in regards to fostering the skills that support tenacity is to (1) never let one persons advice encourage you to shut down an idea or opportunity, (2) channel your emotions and learn from feedback and most importantly (3) don't be afraid to fail, as you will always learn something from failure that you didn't know before. Three tips that I would offer to a student next semester taking this course about developing the 'tenacious mindset' is that (1) as you dive deeper into this course, you learn more about yourself and how you think. This helps to build that 'tenacious mindset' because you have to realize how you currently handle adversity and adapt to it. My next piece of advice was stated above already and it is to, no matter how positive or negative, (2) learn from feedback and advice that others give because it can help motivate you and offer you new perspectives of your concept. Last, my final tip to developing the 'tenacious mindset' is to (3) think of an idea and go with it. Stop seeking approval, embrace your imperfections and take each challenge one step at a time. 


13A – Reading Reflection No. 1

13A – Reading Reflection No. 1

Thursday, February 20, 2020

12A – Figuring Out Buyer Behavior No. 1

12A – Figuring Out Buyer Behavior No. 1

The segment I chose for the type of people that I'm interviewing are business owners. The reason why I chose business owners is because they typically would have the same needs as someone who is interested in purchasing and download BeyondKash. Although BeyondKash is not made specifically for business owners, finding individuals that are in "need" of a mobile payment application would be too complex to get for an interview. 
Interview 1: The first business owner I decided to interview was over the phone with a hair stylist who works at a salon in Fort Lauderdale, FL named Jeffrey. I asked Jeffrey about, after he provides his services for the customer, what methods of payment he accepts and if he has trouble with finding a platform that all customers share. He explained to me that he uses an app and scanner on his phone for credit card transactions because he had trouble with creating so many accounts for mobile payment. I, then, asked if he would go back to mobile payment through an app, like Venmo, if he found a reliable app that all of his customers had and that allowed him with all the tools to use for his business. His reply was that he would pay top dollar to not have to worry about the hassle of a scanner and the fees it charges. I concluded our interview by asking Jeffrey if there, theoretically, was an alternative to paying the fees and having his money instantly transferred in an application, would he buy it? He also replied yes and explained that people who run businesses through payment apps want to keep track of their money and explained how hard it is when they don't know how much money is going to be transferred, and when it will get to their bank accounts.  
Interview 2: The second person I interviewed was a lawyer named Cindy from Hollywood FL. Cindy explained throughout the interview that the most common form of payments are through online banking or checks. I asked if she had ever thought about using a mobile payment app on her phone and she specifically explained to me how large transfers of money sometimes froze her account and complained about not seeing the money for days. I, then, asked if its because she refused to pay the fees for an instant transfer or unlimited sending and her answer was yes. Furthermore, I offered her a list of benefits from paying a one time fee for BeyondKash and she exclaimed that if it was available on the app store, she would definitely look into purchasing it to help make transferring money easier. Towards the end of the interview I asked Cindy about what other options she would use if her current method didn't work. Her answer was that she would have to research the cheapest way to transfer large amounts of money online and would scramble through her options. To go along, I also questioned if she talked to other lawyers and what methods they use for online banking. She replied that most lawyers are traditional and still require a check for their services, in which they go and cash it at a bank. 
Interview 3: The last interview I did was over the phone with a business owner in New York running his own online social media/advertisement company. My friend Sam has been passionate about helping small companies learn to advertise and so I questioned him about how he's paid for his services. Since most of his communication is with clients online, he requires them to have one of a numbered list of mobile payment services such as Western Union, Paypal, Zelle and Venmo. I told him to picture himself without mobile payment and asked him what the first thing he would do was. He explained to me that he would ask around to see what other people were using and that if he had to, he would find the fastest way to get his money to his bank accounts, inexpensively. I followed up those questions by asking if speed and price were the main features he cared about with mobile banking and he explained to me that  he moves money around frequently and can't afford to pay expensive expedited fees. I told him about a new app design announced called BeyondKash, an app where you can pay a one time fee where you can transfer unlimited amounts of money instantly and without a charge. After hearing about the app, he explained that he would rather pay a standard monthly or one time fee instead of deductions each transactions, as it would help with keeping tracking of spending and profits. 
The segment of business owners was definitely going to be in need of a way to transfer money efficiently and inexpensively, as no business owner wants to lose money every time they receive it. The interviews with business owners only helped prove that owners only cared about their money and when their getting it, the two main concepts behind BeyondKash. Although, the interviews with the lawyer and hair stylist helped prove that there's an opportunity for our need is the professional world and people would invest in it. Ultimately, the segment of business owners helps to show that this need is clearly visible and helped give us a great deal of information about what most owners look for in using any third party source with their assets. 

11A – Idea Napkin No. 1

11A – Idea Napkin No. 1

Thursday, February 13, 2020

Elevator Pitch

Elevator Pitch

BeyondKash

Unlisted Url link: https://youtu.be/ufi3xiLSI8o


Wednesday, February 12, 2020

9A - Testing the Hypothesis

9A - Testing the Hypothesis
After conducting five more interviews with individuals who share the specific need that my company is targeting, I summarized and analyzed the explanation and results from the questions asked to these individuals. The following information comes from an investment banker in New York, an aspiring lawyer from South Florida, a man struggling to create a start-up company, a businesswomen who successfully started her own online clothing design company and a teenage who has been reselling shoes for years. 
Who: Although at first you wouldn't think it, any particular banking app or wallet share a lot in common that focus on similar opportunities, but are considered to be outside the boundary. From the interviews, I conducted that this means users may actually use their bank's application and it's tools to deal with mobile payments and money transferring, a very similar opportunity to the one my business exists around. Although, this opportunity falls outside of the boundaries because of the specific companies focus within my opportunity. After learning through the interviews, most responded that they agree that PNC, BB&T, Chase and other banks do not create their apps with intentions to be used as a universal mobile payment app, so therefore their customers and opportunity is different then my companies focus. Venmo, CashApp and others like my business designs are intended to attract users based on the convenience of transferring money to others and being able to withdraw it, not managing your bank accounts.
What: The need I identified, after asking during interviews, is very specific to a certain range of companies and opportunities and there are very few other similar needs. Mobile banking offered by individuals banks is the closest need/opportunity being fulfilled as users can manage there bank accounts and money through their mobile devices. Jeffrey, who runs his own shoe business explained that the need is meant to limit actual bank visits, add connivence to managing transactions and ultimately accept or send money virtually. He further explained that the need my business is trying to fulfill covers similar aspects in that it's made for convenience with sending and receiving money virtually, but also adds a great deal of other tools. In all, the companies within this industry segment focus on money transfers, withdraws, storage, timeliness and personal wallets not specially associated with bank accounts. 
Why: The underlying cause of the outsider's need is different that those within the boundary as I've learned that these companies intentions are not to establish a universal mobile payment method that offers easy and convenient ways to transfer, manage, withdraw and spend money. A few of the people I interviewed agreed that the banking apps designs are meant to make it easy and convenient to deal with your personal accounts, bank statements, fees, check balance and more tools that are not considered 'mobile payment'. Therefore, these specific apps that share similar needs are considered to be outside the boundary as there not competing with other applications such as Venmo, CashApp, Zelle and others. One individual summed it up perfectly during her interview, think of buying a car and owning it versus a car rental service that could save you money. 
Inside the boundaryOutside the boundary
Venmo, CashApp, Zelle, Paypal, Apple Pay, Android PayChase Quick-pay, Google Wallet, Square Cash, Bank of America, Western Union
A universal mobile money transfer and payment appThe need is not meant to make mobile payments more convenient when purchasing a product/service from a company or transferring money to contacts and others. 
The need exists to make managing, withdrawing, saving, transferring and spending money more convenient and at the tips of your finger on your mobile device. These applications mainly exist to help with the connivence of checking balances, sending money within only businesses, are usually linked to bank accounts and are not a sufficient "middle-man" application.

Throughout these interviews, I have further learned about my opportunity's boundaries and what people consider when downloading mobile payment applications. As many of the people I interviewed explained, the apps outside the boundary are apps that are specific to a target audience and are not meant to create a universal payment platform for companies or people. The intentions of the companies within the boundary are to make it easy for all users to transfer money to each other by having a set platform that all companies and clients have as a method of payment. My company has grown and is meant to make everything convenient for mobile payment on your mobile device. This includes the creation of our hub which exhibits your spending, saving, accounts and allows you to transfer and withdraw money without a fee to others. 

Thursday, February 6, 2020

8A – Solving The Problem

8A – Solving The Problem

The Problem: As per the recent innovations to payment technology, mobile payment applications are swarming the app stores, each with it's own unique method to attract new users. The problem is that there are no current universal mobile payment app that any user can use to send and receive money. To start, this creates a competitive market and causes users to be split between popular methods being utilized. Another problem is that there are no current apps on the market that do not incorporate extra fees with withdrawing money on the service. This frustrates users as they aren't being payed in full, unless they want to wait a few business days. To continue with that, the last problem with the current apps available are that none offer quick management and timely transfers of money for an inexpensive fee or no fee. This frustrates companies and users who don't have time to wait and are transferring large amounts of money consistently. 


The Solution: The solution to these three main problems is the creation of my mobile payment application (currently unnamed) that makes transferring money easier than ever. Instead of having to worry about the service your using taking money from you, my application is available for purchase on all app stores for a one time payment at an inexpensive price. Once purchased and downloaded, the service will not deduct any fees from transferring any sums of money or withdrawing to your bank provider. To continue, withdrawing money instantly goes to your connected account and the app offers you the ability to safely keep your money inside of it. The feature allows users to store there desired amount of money separately from their main account fund, while also giving users the option to receive a free credit card use to spend this money with. Also, new tools have been added to confirm payments to other users with additions of Face ID and finger scanning confirmation. Lastly, these features that cover the current issues with mobile based payment apps will attract many users. Ultimately, the main problem is having a universal method to pay people so you don't have to worry about having multiple apps. After creating an app that combines all methods of payment into one, it's your turn to inform your friends and family the new app you discovered and how much time and money it can easily save you! Say goodbye to deduct fees and waiting for your money, purchase and download (unnamed app) today!

7A – Testing the Hypothesis

7A – Testing the Hypothesis


1) The opportunity that I am going to pursue for this class will be to use modernized technology to create an efficient and reliable mobile payment app.

2) Mobile payment apps currently available for download are in a competitive market, and cannot establish a way to incorporate fees while attracting more users because
no single app developer has an intricate enough app design that unanimously dominants the market. 

The who: Mobile payment apps currently available
The what: They cannot establish a way to incorporate fees while attracting more users
The why: No single app developer has an attractive enough app design to unanimously dominant the market. 

3) Testing the who: I believe that the people involved in the opportunity are the current 'who' mobile payment app developers that share this need, as well as customers/mobile users in search of finding an easy-to-use, low fee, and timely application to move and manage their wallet needs. 
Testing the what: The current boundaries of the need are that their are currently app's on the market that allow users to utilize every basic tool to easily transfer money and use it as a mobile payment card. There are low fee app's available but because of that, users only have limited access on how they can manage their money. This also includes mobile device developers that include mobile payment apps, like Apple and Android pay, to allow users to easily connect their credit cards and bank accounts to their phones. 
Testing the why: The range of whys for the mobile payment apps currently offered is the same for all companies: User's want more/all of money being transferred to them. Each current service available has their own unique catch to attract more customers whether it be offering a free credit card to connect to your account or using face ID to complete a purchase, but no specific application completely terminates the percentage taken so that companies make a revenue. It is a possibility that some developers can blame users trafficking lots of money or those who are in need of finding a fee-less and timely money transfer app for their management. 
4) Chris: My first interview I conducted with one of my roommate's, Chris, who happens to run a sports memorabilia business where he uses mobile payment apps such as Venmo and CashApp to easily send and receiver money with customers and suppliers. When Chris told me he used two apps right away I asked him why? His response was that Venmo offered a Venmo card to use in person, while CashApp is more efficient for lots of online transfers and storing money. When asked about how he felt about the transfer fees, Chris acknowledges that Venmo offers a 1-3 business day service that he uses to transfer for the money without a cost. 
Pinky: My second interview was with a current UF PaCE student, Pinky, who operates her own clothing and design company though friends and word of mouth. I asked Pinky whether she use's mobile payment apps and which she used. She replied that she uses only Venmo to accept any mobile payments through customers. She also informed me that she recently applied and received her Venmo card and had trouble with it multiple times at ATM's due to it designating a fee when withdrawing, on top of ATM fees. I asked her if she thought an inexpensive app that promotes fee-less transfers would help manage her wallet easier and if she would purchase it. Her reply was definitely. 
Max: My third interview was with one of my other roommates, Max. When asked, Max explains that he only uses mobile payment apps as a way to pay people when he doesn't have cash on him. He says that Venmo makes it easy to transfer money to other people instantly, but doesn't quite understand the method of receiving and withdrawing the money. I asked him if he ever had to withdraw money from Venmo to his account and he claims that he has not and also that he's never seen any fees on Venmo with transferring money. I quickly payed him a dollar on Venmo and showed him how it works. After, I asked Max if he would purchase an app that got rid of that withdrawal fee and his response was that he would rather be payed cash and not worry about the hassle of waiting. 
Amanda: The next interview I conducted was with a friend, Amanda, I had met at the library while completing this assignment. I asked Amanda how often she sends and receives money through any payment apps and she responded by telling me she utilizes the Apple Pay tool on her Apple device. Furthermore, I questioned Amanda on whether she uses Venmo, CashApp, Zelle or any other applications to receive money with friends. Amanda told me that she receives money through Apple Pay texts her parents and that she uses cash whenever she needs to split something or pay people. Finally, I asked her whether or not she thought an app with the same Face ID payment function as Apple Pay would be appealing to her and she said possibly, but it would have to have substantially more functions then her current provider. 
Sophia: My last interview I conducted was with a current resident in my apartment complex, Sophia, who attends Santa Fe College. I questioned Sophia about what tools and apps she uses to buy things and she replied with Venmo and CashApp. She says these two apps make it easy to send money to her friends for things such as game tickets and she can hold money in the apps. Furthermore, I asked her why she has two apps and her response was that not all people have Venmo and sometimes she has to use CashApp to send or receive money. She also exclaims that she does not like the CashApp withdraw feature as it has multiple confirmation steps to actually get her money. 
5) Throughout each step of this assignment, I quickly figured out what the who, what and why were for my opportunity. After deciding on mobile payment applications and development, I researched the current top available apps and what made each so unique. After interviewing 5 students on their preferred mobile payment app and why, my results showed that my hypothesis was right in that there is no one specific dominant app that is universal among people to send and receive money. Furthermore, I learned that there are other methods of mobile payment besides applications, as mobile device developers include basic payment tools to connect as a wallet on phones. After learning all this information, I figured that there is no specific app that is fee-less and timely in regards to transferring money. I also learned that some applications offer creative ways to confirm payments and figured that utilizing Face ID and finger scanner options would attract more users. Overall, I learned that there is a need for the opportunity I saw in mobile payment applications and quickly used primary sources to confirm the flaws of the current offered apps on the market, and also whether or not specific new innovations would attract them to using a different method. 





Wednesday, February 5, 2020

ENT3003: Identifying Opportunities in Economic & Regulatory Trends

ENT3003: Identifying Opportunities in Economic & Regulatory Trends

Opportunity 1, Economic 1

(a) My first opportunity that is related to economic trends is how the recent outbreak of the coronavirus has caused a significant impact and stabilization on U.S. stocks and the market. I retrieved the article from:
https://www.usatoday.com/story/money/2020/02/04/coronavirus-dow-rallies-500-points-china-provides-further-support-financial-markets/4653830002/

(b) I believe that this information leads to a possible opportunity to exist because of the consistent support China is providing to further strengthen its financial markets and to help combat the growing outbreak of the coronavirus.
(c) I believe the prototypical customer with this opportunity would be anyone who owns stock in the U.S. market and this is because there is a influx of cash coming in from China looking to buy "safe" assets. Since more money is invested in the stock market, there will be an increase in demand to buy stocks, increasing the values of those securities.

(d) The opportunity is very easy to exploit because the stock market is very "liquid". This means you can buy and sell stock at any given moment and with the influx of Chinese money, more money and bidders are available to bid on share, ultimately increasing the value of shares tremendously.


Opportunity 2, Economic 2

(a) The second opportunity that is related to economic trends is the new technology that's being used to modernize paying for goods and services by allowing you to use your mobile device. The article and explanation was taken from: https://www.nytimes.com/2020/02/05/travel/contactless-payments-phone.html

(b) I believe an opportunity exists from this information because of the safety improvements to buying goods, the influx of new opportunities for companies to open competing apps and online wallets that securely store payment information and time saved with organization of your money at your fingertips.

(c) The most likely customer to take advantage this opportunity would be anyone who has organizational issues, money managing problems, travels without their wallet often or people who want to securely manage their spending and assets. Having your payment information stored in your phone requires multiple verifications before allowing the purchase to continue. 
(d) The opportunity is very easy to exploit as there are only few firms competing within the mobile payment industry and improvements can be made to better attract users to switch from their current payment apps. I believe this because of consistent problems and issues I hear about with main competitors: Venmo, Cashapp, Zelle, Apple Pay and Android pay. 

Opportunity 3, Regulatory 1

(a) The first regulatory related opportunity I researched that recently occurred was the passing of a sexual harassment bill in Congress, which states how sexual harassment trials will be handled on Capitol Hill after the President signs off on the bill. I found the information regarding this bill on: https://www.rollcall.com/news/politics/senate-passes-sexual-harassment-bill-unanimous-consent

(b) The information I researched leads me to believe an opportunity exists because of the popular 2018 #MeToo movement that has convinced many victims to come out and share their stories. With all the harassment accusations being made, Congress and Capitol Hill had to enact a new bill that specifically states how to handle a sexual harassment trial so there is a standard to follow. 
(c) I believe the most likely prototypical customer would be people who have spoken out about being sexually harassed, the accuser of the harassment and also the law firms that have studied how to handle these cases in trials, up to now. 
(d) The opportunity is relatively difficult to exploit. With most accusations having little or no hard evidence, the trials usually consist of the victims words against the accuser. This causes controversy within the jury and judges as the courtroom is split on who to believe. Creating a new bill that specifically states how sexual harassment trials should be carried out is going to take time to enact, but ultimately will help set stories straight so that it's just as controversial of a crime to lie about an accuser performing an act. 

Opportunity 4, Regulatory 2


(a) The second opportunity that I founded related to regulatory changes was a past bill being recently adjusted by the Trump Administration over school lunch agendas and potatoes in federal programs and U.S. public schools. The research and information was retrieved from: https://www.huffpost.com/entry/white-potatoes-wic_n_5e349574c5b611ac94d489cc

(b) The information that leads to believe an opportunity might exist is the recent draft of a federal rule that gives public schools more flexibility with what nutrition requirements must be met for U.S. school lunches. The bill and representatives argued over the ban of "starchy products" that potatoes give students an abundance of potassium and fiber.
(c) The most likely prototypical customer for this opportunity would be anyone involved in exports of potatoes and starchy vegetables, school boards and their food supply companies and the students who attend the public schools and consume the lunch. 
(d) The opportunity is relatively easy to exploit as the President and administration will enact the bill to take action and ultimately will be offered throughout schools by the following school year. This gives schools an opportunity to include more attractive products to students, while also serving healthy and nutritional main meals. 


3. 
Opportunity 1: Although multiple people can use the same information to form their beliefs of an opportunity existing, I included research and information that relates to  my hobbies and interests to help me find the personal existing opportunities. Recently, I just learned and invested my own money into the stock market and when I read this article I was very interested to know how my own shares were doing. After using myself as an example, i figured it would be easy to find an opportunity in an market your already involved with.

Opportunity 2: For my second opportunity, I believed that an opportunity existed because of recent teachings and knowledge of how many specific college students use mobile payment methods to purchase goods and services. This allows student to split meals and services with one another and not have to worry about going through the hassle of having multiple cards or cash. My experience in purchasing stuff from people around me has led me to believe an opportunity exists for companies to create and expand in the mobile payment world.

Opportunity 3: I formed the belief that an opportunity exists in my first regulatory related opportunity because of the recent popularity and unjustly system of sexual harassment allegations and how Capitol Hill will carry out the trials. I have no experience that helped me claim this opportunity, but I believe this is the mostly justly way to carry out trials that are similar in topic area, but can have completely different cases and stories.

Opportunity 4: For my last opportunity, I believe that a regulatory related opportunity exists within the recent changes to Michelle Obama's healthy U.S. public school lunches. The Trump Administration and other republicans recently argued the nutritional values for starchy vegetables that were taken off the nutritiously list during the Obama Administration. My experience attending a private university allows me to understand why potatoes should be included into lunches as they give off fibers and potassium, and ultimately improve the attraction of food towards the students.