18A – Create a Customer Avatar

18A – Create a Customer Avatar

My 'customer avatar':

There are many customers in different professions who I believe would be interested in investing in BeyondKash, but my prototypical customer would have to be a business owner who manages the investments, profits and other monetary aspects within the company. My app strives to make transferring money within each company more efficient and custom to the user. This means that the customer is in charge of paying and receiving money to or from distributors, supplies, customers and employees. Besides business, my customer enjoys spending their money wisely, spending time with their family and children and ultimately being able to enjoy any life event without having to worry or question if they're financially well or can afford these things. Most people utilizing the app for transferring large amounts of money would be experienced and older and, most likely, have a beautiful and loving wife/husband who they've had a family with and more than one kid. The prototypical customer is someone who is slightly flashy with their purchases, so I would say they drive a sports car most of the time while also having a larger car to drive their family around with. The suburban car would be black and not as flashy as the sports car, which would be matte black with red interior and red calipers. This customer would also be someone who loves to indulge on a business insider article or read books on how to expand their specific expertise and grow their company to be more successful. Being a big business owner, my prototypical customer would most likely be in favor or having President Trump re-elected and would support most of his political views. While the customer most likely will own their own business, they will feel very successful with where there at, but also be driven and motivated to continue to expand their company and ultimately bring in more profit, while spending the most time they can with their family and children. 

I would say that I have a lot in common with the customer avatar I made because my prototypical customer is shaped after someone that I look up to and would want to be. I believe that everything in common between me and my avatar was not a coincidence and that some goals that I want to achieve, most big and successful business owners have or are on their way to doing so. These aspects that my avatar and I have in common are shared by almost any aspiring entrepreneur who wants to be their own boss of their own successful company and have a loving family to come home to everyday. I would say that although my avatar and I have lots of similarities, ultimately for me, money is not the greatest aspect in deciding what professional path I want to go down. This is unlike the striving business owners and my prototypical customer mentioned, who would most likely be the people who want to invest in BeyondKash.